How It Works
Three steps from your data to flagged accounts
No new systems to install. No manual scoring. Sturdy reads what your tools already capture and surfaces risk before it reaches a renewal conversation.
Connect
Link the tools your team already uses
Sturdy connects to Zendesk, Intercom, Gong, Salesforce, and Gmail via OAuth. Read-only access. No SDK. No agent to install. Authorization takes under five minutes per integration and Sturdy never writes back to your systems.
Once connected, Sturdy begins reading historical data immediately, building a baseline signal profile for each account before flagging begins.
Reads
Language analysis runs on every ticket, thread, and call note
Sturdy's NLP models read for patterns that precede churn: repeated failure language, leadership escalation mentions, platform-fit doubt, tone shift, silence after previous activity, and declining response quality.
Analysis runs daily across your full account base. No keywords to configure. No rules to write. The classification approach was built specifically for the language patterns that appear in B2B support communication, not general sentiment or consumer reviews.
Flags
Accounts appear in your alerts before the renewal window closes
When an account crosses a signal threshold, Sturdy generates a flag with a plain-language summary of what it found: which signals, how many instances, and how recent. No score. No dashboard to monitor. Just a flag when something needs attention.
Flags arrive via email digest or Slack, whichever your team prefers. CSMs see the account name, the signal summary, and a direct link to the source tickets.
What to expect from day one
See Sturdy read your own accounts
Early access onboarding takes one call. We connect to your tools and show you the first signals within two days.